Method
A plain sequence for turning distributor extracts and freight paperwork into visuals a brand team can defend.
- Scope the decision We name the corridors, SKUs, and the meeting where the findings must land—contract renewal, replenishment reset, or margin review.
- Inventory the sources Distributor sell-through, warehouse outbound, freight invoices, and duty lines are listed with known gaps before any chart is drawn.
- Reconcile timing and cost Lead times, dwell, and landed cost fields are aligned on shared calendars and currencies so comparisons hold.
- Build the visualization pack Charts stay few and labeled for the people in the room. Annotations call out uncertainty instead of hiding it.
- Handover for the next cycle You leave with the pack, a measurement checklist, and a short brief your internal owners can update.
What we ask you to prepare
Recent distributor reports, a sample of freight invoices, a SKU priority list, and the names of commercial and finance contacts who will join reviews. Incomplete sources are expected; we document them rather than inventing fills.
Where the work happens
Kick-offs often take place near our Sukhumvit office in Bangkok. Corridor partner interviews may run remotely. Final walkthroughs can be on-site or video, depending on who must sign off.